BRAND / PRINT / DIGITAL
WorldFest-Houston, the prestigious international film festival, has been a catalyst for launching many illustrious careers in filmmaking.
For the 56th anniversary, the core idea was simple yet profound: establish WorldFest-Houston as the birthplace of cinematic dreams. The concept was to communicate this narrative in a way that resonated deeply with the city's spirit, encapsulating the diversity, creativity, and innovation that define Houston. It showcased the transformative impact of WorldFest-Houston awards on filmmakers' lives while capturing the ethos of Houston – a city known for its vibrant street art culture and unyielding spirit.
We partnered with @MauroDrawing, a highly experienced Mexican illustrator and artist, to bring this concept to life. Through this initiative, WorldFest-Houston continues to inspire emerging filmmakers, reminding them that this platform could be the starting point of their own origin story.
