INITIATIVE / BRAND EXPERIENCE / SOCIAL / INFLUENCERS / PR
The first ATM where you withdraw money... by playing games.
CONTEXT: Mexico has more than 80 million gamers.
CHALLENGE: To act on Gamer's Day that connects with the audience and generates a lot of buzz.
IDEA: For Gamer's Day (August 29th) we turned an HSBC ATM into an arcade machine and placed them in different arcades around the country. The amount of coins collected in the game is deposited in a bank account in the participant's name.
