Secret - Heart
A long-overdue win... and a project that finally sees the light, almost 20 years later.
Back around 2005 or 2006, we pitched an idea that had everything to shine. The client approved it regionally, the team was excited… and just when we were about to bring it to life—bam! Canceled. Out of the blue. A thorn stuck in my side.
But ideas that come from the heart never die. They simply wait for their moment.
Almost 20 years later, thanks to GenAI, I finally get to pull out that thorn.
Back around 2005 or 2006, we pitched an idea that had everything to shine. The client approved it regionally, the team was excited… and just when we were about to bring it to life—bam! Canceled. Out of the blue. A thorn stuck in my side.
But ideas that come from the heart never die. They simply wait for their moment.
Almost 20 years later, thanks to GenAI, I finally get to pull out that thorn.