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An idea to clean up the Garbage Island in the Pacific Ocean.
The Wunderman Thompson Global Creative team invited us to join their task force to present big ideas to the Global HSBC team in the UK. The brief was to aim for and support HSBC's Sustainability agenda. So we came up with Real Waste Paradise, a multi-channel campaign to invite people to participate in the efforts to clean up the Garbage Island in the Pacific Ocean. Even though it was extremely applauded and well-received, the idea was put on hold.