OLV / FB / IG
Sometimes, creatives we don´t create from scratch. There are times when we have to make the most out of pre-existing brand assets (especially when the budget is tight), and this was one of them. The goal was to create an online video to communicate M&M's brand equity: moments in front of the TV. The challenge was to create them using a global TVC with a promo.
At the end of the day, we came up not with one, but two OLV's for the Mexican market. I'm including the original version so you can spot the differences, as the translations as well.
Original version:
M&M's "Tears" (new version)
GREEN: We should watch a romantic movie.
YELLOW: Are you crying too?
RED: No, I just got something in my eye.
RED: Watch it with M&M's.
M&M's "Rewind" (new version)
YELLOW: Rewind that scene.
RED: What? This is the fifth time I've done it!
YELLOW: Rewind that scene.
RED: What? We sound like a broken record.
RED: Watch it with M&M's."