Leo Burnett - The Unofficial Speech
"The day I like what I do, I'll retire."
How many times have we heard (or said) this? And worse… how many of us actually believe it?
For years, in advertising agencies, we’ve romanticized eternal dissatisfaction.
🗣️ "I'm never satisfied with my work."
🗣️ "There’s always something to improve."
Phrases that sound like passion but actually mean something else.
Psychology experts would say that "Perfectionism is not a virtue. It speaks of insecurity and low self-esteem." Boom.
And yes. Because giving your all is not the same as never feeling like it’s enough. Striving for excellence is not the same as self-exploitation. Wanting to improve is not the same as never allowing yourself to celebrate what you’ve already achieved.
The rest of what I think, I wrote down—but I was excited to imagine these words coming from Leo Burnett himself, who once said:
📢 "When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either."
So I generated this "unofficial video" using AI, hoping it resonates with you as much as it did with me.
How many times have we heard (or said) this? And worse… how many of us actually believe it?
For years, in advertising agencies, we’ve romanticized eternal dissatisfaction.
🗣️ "I'm never satisfied with my work."
🗣️ "There’s always something to improve."
Phrases that sound like passion but actually mean something else.
Psychology experts would say that "Perfectionism is not a virtue. It speaks of insecurity and low self-esteem." Boom.
And yes. Because giving your all is not the same as never feeling like it’s enough. Striving for excellence is not the same as self-exploitation. Wanting to improve is not the same as never allowing yourself to celebrate what you’ve already achieved.
The rest of what I think, I wrote down—but I was excited to imagine these words coming from Leo Burnett himself, who once said:
📢 "When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either."
So I generated this "unofficial video" using AI, hoping it resonates with you as much as it did with me.