Mexico has many things that characterize it: its beaches, the food, its music... and also, the use of a very special word: "wey". This is a way of referring to someone we consider our friend, someone close. So, I decided to create a lifestyle brand by bringing to life certain characters that portray the authenticity, irony, and humor with which we see life here in Mexico: Las Weyas.
Note: "Weyas" is feminine for "Wey", but at the same time sounds exactly like the word "huella", which means "fingerprint".
Creation and development of "Las Weyas" lifestyle brand by fully utilizing GenAI.
Prompts and copywriting: ChatGPT
Images: Midjourney, Ideogram, Leonardo, Freepik
Retouch: Adobe Photoshop
Characters variations: Adobe Illustrator
Upscaler: Magnific
Social Media post: Marky
Soundtrack: Suno
Editing: CapCut
Presentation: Canva
