TVC / PRINT / OOH
The Jeep Grand Cherokee, it's a synonym for luxury. How to combine this with Jeep's brand equity? We came up with the "Not all luxury survives out there" concept and with that, we created some visuals reflecting luxury items having a rough time in the outdoors.
This campaign was a real challenge because the timing to create, present, and produce was very tight.
Not all luxury survives out there. The all new Jeep Grand Cherokee.