TVC / OOH / PRINT / DIGITAL / FB / IG / POP
"Opening up a world of possibilities" is HSBC's global concept; however, it needed to be meaningful for the audience defined as the "Mex-I-can," individuals interested in progressing and finding ways to overcome obstacles.
The real problem is that Mexicans do not trust banks, and we had the commission to create a campaign to attract new consumers to HSBC.
So we came up with the "¿Y si sí?" concept, a local slang people use when they hope for the best and are willing to take a leap of faith.
This concept was created for New Accounts and Payroll Acquisitions, but in time, it was adopted by different HSBC's products.
TVC - Gallo
TVC - Workplace
HSBC ¿Y si sí" videocase