TVC / FB / PRINT / OOH / MARKETING MATERIALS
"Opening up a world of possibilities" is HSBC's global concept; however, it needed to be meaningful for the audience defined as the "Mex-I-can," individuals interested in progressing and finding ways to overcome obstacles. The real problem is than Mexican people do not trust banks. So we came up with the "¿Y si sí?" concept (a local slang people use when they hope for the best) which was used for brand, product, and promotion communications in different media (TV, Social, Display, Marketing Materials, etc).
HSBC "¿Y si sí?" TV
You have a dream. Or, many, probably. Naturally, you want each one of them to come to life and become a reality. It's that simple. What if you go after it? What if you dare? What if your age is not a barrier? What if it's time to grow? Or to be amazed? What if you move towards a greener world? What if you take a break? What if you had a trusted bank by your side to make it happen? What if? HSBC. Opening up a world of opportunities.
