OOH / PRINT / DIGITAL / POP / AV
"Together We Thrive" was HSBC´s tagline some years ago. Even though the global brand had an extensive pool of visuals portraying the "thriving" idea, none embraced the Mexican market's spirit. So, we developed a wide array of local versions which served as an example for the global team for other regional markets.
The visuals were used in different channels, from OOH, app header banners to ATM screen savers.
The entire project was shot by the talented photographer Matias Posti.
