Something I really love is creating social campaigns for the brands I work for. And this was one of those projects; it was so meaningful to me so I put all my heart and energy into it. I even remember that when I was presenting the idea, at some point I felt how my voice cracked. Anyway, long story short, the idea was not approved and I had to practice what I have learned throughout my whole career: to deal with frustration and move on.
But...thanks to GenAI, I was able to visualize the idea in a concept board. Here's a glimpse of what you're going to see:
In Mexico, several foundations help women diagnosed with breast cancer to cover the costs of their treatment. However, another crucial moment is when these women begin to lose their hair, affecting their confidence and self-esteem. And acquiring an oncological wig is a cost that many times they cannot afford. People in our country are willing to donate their hair, however, they do not know where to take it or, in the vast majority of cases, the collection centers are very far from the area in which they live, even in other states.
Taking advantage of its presence throughout the Mexican territory and, to fulfill the brand purpose "Together we Thrive", HSBC created: "Cuenta Conmigo" (The "Count on Me" Account), the first bank account that only accepts hair deposits.
Software:
- ChatGPT Images
- Ideogram
- Adobe Photoshop
- Adobe Illustrator
