HSBC requested an OOH campaign for Mexico's City Airport. The goal was to communicate the brand promise and to include a glimpse of some of their products, as well. We created different art/headlines according to the customer's journey at the airport (Check-in, Security, Duty-Free, Waiting areas, Gates, Baggage Reclaim, Customs, etc.) You´ll find headlines translation above each image.
Trips are joyful when you have someone who backs you up.
45% of travelers buy tequila, 12% buy handcrafts. But the 100% buys illusion.
Life is nourished by memories. Any particular to take away?
Sometimes we say "Let your dreams fly away". No wonder why airplanes have wings.
Is it possible to be disconnected while you're connected? Totally.
Unimaginable is wide open to all nationalities.
How long are you staying in the land of "Yes, we can"?
To arrive here or 'til the end of the world. Want some company?
Note: The southernmost part of the Baja California Peninsula (where the Pacific Ocean meets the Gulf of California), is known as THE END OF THE WORLD.
Dreams don't pay the overweight charge, Carry with as many as you want.
Mexico has thousands of colors. You are welcome to get to know them all.
Traveler's Geometry: A round flight that leaves you with a squared eye.
Note: "to leave with a squared eye" is an idiom for "to be amazed")
Don't put your smile in the tray. Keep it with you all the way.
While your body is waiting for the baggage, your mind is already planning the next trip.
